Northern Spy Food Co.

northern-spy-painted-sign-new-york-3.jpg

A fresh one-color sign was painted on East Village’s Northern Spy Food Co.’s front door. It illustrates the restaurant’s tree logo while matching the brand colors and relaying informative details to patrons.

Often businesses request to have signs on glass be applied in black, but more often the background is too dim and prohibits a black sign from being visible to passersby. In this case, we suggested to either keep Northern Spy Food’s grey and black scheme with either a black tree outlined in grey or paint it in all grey.

northern-spy-painted-sign-new-york-2.jpg

northern-spy-painted-sign-new-york-1.jpg

Tuesday, March 30, 2010