Dessert Truck

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Dessert Truck’s brick and mortar location in the Lower East Side is the best way to find their yummy chocolate brioches without having to chase down the truck. Because of a name and identity change, one hurdle the owners found was associating the storefront with the truck to their customers. Taking the new logo for Dessert Truck Works, we illustrated the truck’s journey through an aerial version of New York City, reaching its final destination at DT Works. Furthermore, the road symbolizes the team’s own adventure and history.

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mmmmmm

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Friday, June 18, 2010