Totale
Recently opened in the heart of St. Mark’s Place in the East Village, Totale aims to sell affordable and delicious Neopolitan pies. Though they are in the lower price bracket for Neopolitan pizza, Totale wanted a logo and sign which represented the quality of the pizza. okMitch designed the logo based off the chef’s vision and actual silhouette. On this famous block for punk rockers and tourists, the gold leaf sign is an unusual though striking piece of elegance.
