Plum Pizzeria

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Plum Pizzeria in the East Village needed a new logo as well as updated signage. The previous identity and channel letters were too modern for their classic image and tastes.

We tediously painted a subtle but detailed diamond patterned background onto the wood board. A gold painted border and lettering brought out desired elegant touches, while the burgundy accents were later added to draw the eye. Lastly, the sign was distressed to give it more of an “antique” look.

Based off of nineteenth century ornamentation, a more specific post about the logo is to come.

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Sunday, February 20, 2011