The Meatball Shop

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Mmmmeatballs. We are big fans of The Meatball Shop, a mega-popular NYC restaurant that’s quickly growing throughout NYC’s neighborhoods. Thus, we were happy to be the ones to gild their West Village branch’s gold leaf and paint the various locations’ interior signs.

In efforts to make this classic gold leaf sign stand out as much as possible, okMitch added a few tweaks to the overall design. Mitch painted a black background against the mirrored and textured matte gold letters and ornamentation, added sharp drop shadows to “The” and “Shop”, and for the final touch, outlined it all in a bright red.

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Thursday, November 24, 2011