The Brooklyn Circus in Boerum Hill has a One Hundred Year Plan, which is to progress and continue creating unique and long-lasting products. okMitch Studio was asked to create a gold leaf sign for their Brooklyn based boutique. Unlike the more colorful gold leaf sign the BKc has its San Francisco location, this sign is classic solid gold with mirrored and matte finishing and 1/16th black outline creating a rich and saturated look. Working and hanging out at the store was like what one would expect when being in a true Brooklyn neighborhood, emersed in a unique world of friendly people, style, laughter and good times.

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Saturday, July 24, 2010

Transplant Dr. Brad Seaman inaugurated Greenpoint, Brooklyn’s first Veterinary hospital on Nassau Ave. He contacted okMitch to create an eye catching mural on the front gate, which would add some zest to the neighborhood as well as represent the new business for pet owners.

Normally, Mitch mainly works on conception of sketches with some help from Angel but for this project, roles were reversed. Although she’s created some smaller pieces of artwork for clients before, this was one of the larger pieces in which Angel was able to show some of her folkadelic stuff. Using neon colors and various line art to bring together a couple of Dr. Seaman’s ideas (cityscape and bridge), the piece was painstakingly painted late nights onto the gate. Polish families including their sometimes inebriated (yet friendly) grandfathers, hipsters, young taggers and local business owners were generous with compliments and welcomed the work to their neighborhood.

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Monday, July 12, 2010

Houston Ave. in Lower East Side’s newest addition is Lina Frey. The French restaurant’s sign was painted with metallic colors and on a distressed metal storefront. The colors and materials match the interior design and furniture as well.

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Tuesday, June 29, 2010

Recently opened in the heart of St. Mark’s Place in the East Village, Totale aims to sell affordable and delicious Neopolitan pies. Though they are in the lower price bracket for Neopolitan pizza, Totale wanted a logo and sign which represented the quality of the pizza. okMitch designed the logo based off the chef’s vision and actual silhouette. On this famous block for punk rockers and tourists, the gold leaf sign is an unusual though striking piece of elegance.

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Saturday, June 26, 2010

A sign’s main purpose is to be informational but of course, we believe they should also be attractive. Thistle Hill Tavern in South Slope, Brooklyn has a beautiful, custom stained glass window and wood carved gold sign above its door. The restaurant also needed something which would complement these aspects of its storefront while also being informational. The matte, mirrored and painted gold leaf signs we created outline hours and food categories in the logo’s font a long with incorporate logo’s decorative elements. Although simple, these two signs complete the storefront by adding an aesthetic richness with practicality.

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Dessert Truck’s brick and mortar location in the Lower East Side is the best way to find their yummy chocolate brioches without having to chase down the truck. Because of a name and identity change, one hurdle the owners found was associating the storefront with the truck to their customers. Taking the new logo for Dessert Truck Works, we illustrated the truck’s journey through an aerial version of New York City, reaching its final destination at DT Works. Furthermore, the road symbolizes the team’s own adventure and history.

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Friday, June 18, 2010

In efforts to maintain its perfect appearance, Abercrombie and Fitch’s flagship on 5th Ave. contacted us to redo the gold leaf sign on their front door.

Gilding itself is a multiphase and labor intensive process. Using white gold leaf, which doesn’t tarnish like silver leaf, Mitch recreated the brand’s intricate matte and mirrored sign with a 1/16 inch black painted outline.

It was a fun experience as this location is probably busier than their factory. We had to work around their hours but since the building’s security and workers are there 24/7, it was easy to gain access. Operating on an erratic schedule because gold leaf has its own clock, 9pm and coming back at 5am then 12am and 8am, Mitch toiled through the Puerto Rican parade and tourists banging down the door every 2 minutes before opening.

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Williamsburg’s motorcycle spot/club, The Shop, has had a several painted signs in its history. Due to the fact they are opening a new cafe/bar in the same space, called Since 1492, the storefront was in need of a make-over.

Mitch power washed the front with heavy duty paint stripper to buff the previous paint job and graffiti, consequently showcasing the beautiful brick hiding underneath. Using minimal colors and a font, which was semi-gothic but would fit with The Shop’s script logo, we painted the area above the door/take-out window for Since 1492. Cluttering of the various logos was eliminated by sectioning off “The Shop” and hand painting its logo on the gate. The last steps were to paint the grey concrete on the left side of the building black and apply anti-graffiti coating. That last coat of black paint helped tie it all together.

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Tuesday, June 15, 2010

Ever since opening five years ago in Boerum Hill the owners of unique gift and antique shop, Sterling Place, had been considering painting a mural on the side of their building. In a high-traffic zone on Atlantic Ave. the large wall is the perfect location for an artistic piece and advertisement for their original location.

Taking real objects sold in the store and incorporating the brand’s tag line “Eclectic Curiosities, Essential Goods”, Mitch created the design. The artwork not only realizes Sterling Place’s brand with its colors and specific imagery but harmonizes with the neighborhood’s history and personality. This block between Bond and Hoyt is filled with specialty home furnishing and vintage upscale clothing stores.

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Sunday, June 13, 2010

Mitch’s friend from Russia, Aske of Sicksystems, asked Mitch to take a photo of one of his pieces being showcased at the Phaidon store in Soho. While taking pics, he learned that the pop-up store was soon to be a permanent fixture at a new location on Wooster St. and they needed a hanging blade sign. Tada, right time and right place.

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Monday, May 17, 2010

okMitch bought a van! With that, we needed car insurance and found it at our local State Farm office, Mark Butler Agency, on Grand Street in Williamsburg. Mark not only hooked us up with an amazing deal (seriously), but commissioned this mural for his office. It is based off a photograph he had taken of the Williamsburg Bridge and BQE’s Grand St. exit.

The oil paint on this piece was super shiny and bright which works in some environments, but needed to be toned down for an office vibe. A heavy, matte dead finish top coat was applied to protect and tie the mural’s colors together.

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Seated in Angel’s panda chair on the studio’s rooftop, Mitch took inspiration from Williamsburg’s and Bushwick’s landscape to collage this piece for Traif’s community table.

The table top was air-brushed and brushed with vibrant oil based colors, then outlined with markers. Finally, three coats of polyurethane were applied to protect it.

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Wednesday, April 21, 2010

Sometimes we work with vinyl decals, but due to it’s ubiquity, we don’t always post that work on the site. However, the look of frosted vinyl and how it mimics etched glass is both economical and effective looking. The Juice Press wanted to create signage that was budget friendly, slick and inconspicuous. To see how frosted glass looking this vinyl is in person and pick up a smoothie, go to 1st st. and 1st Ave. in the East Village.

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Incepted from a hand drawn piece, this hand painted mural was created for the second Banh Mi location in Williamsburg. We incorporated Vietnamese imagery of bamboo and bicycles, which also correspond with the previous mural we painted for the same owner’s An Nhau restaurant on Bedford Ave.

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Sunday, April 18, 2010

Traif, a fine establishment for unkosher (aka traif translated in Hebrew) foods, asked us to paint the sofit above their bar. Influenced by the owners’ favorite pieces of art by Miro and Spanish street artists, we came up with this abstract piece. A darker shade than the orange backsplash, the work looks like a pattern but is not repetitive and containts subtle differences throughout it.

A photo of the artwork with the restaurant all cleaned up, as well as some key menu info was recently featured on Thrillist.

Also, stay tuned for photos of the community table Mitch designed and is painting.

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Wednesday, April 7, 2010

This wood piece was a stained and painted for the Brindle Room’s storefront sign. Originally, per the owner’s request, the outline was painted gold but it blended too much with the wood grain. Instead we restored the logo’s original colors by adding a golden yellow outline, which helped the lettering really pop out.

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Wednesday, March 31, 2010

A fresh one-color sign was painted on East Village’s Northern Spy Food Co.’s front door. It illustrates the restaurant’s tree logo while matching the brand colors and relaying informative details to patrons.

Often businesses request to have signs on glass be applied in black, but more often the background is too dim and prohibits a black sign from being visible to passersby. In this case, we suggested to either keep Northern Spy Food’s grey and black scheme with either a black tree outlined in grey or paint it in all grey.

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Tuesday, March 30, 2010

Mikey’s Burger decided to liven up their interior white wall with an over-sized logo. Since we love painting the logos we create (or any logo we like for that matter), it was fun to execute.

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Thursday, March 11, 2010

This place is seriously as sweet as its cakes. Mitch recently finished painting the new gorgeous logo for Nine Cakes in Brooklyn Heights. The bakery is currently only taking and baking pre-ordered yummies.

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Brindle Room is set to debut very soon in the East Village on 10th St. and Ave. A. The restaurant’s interior as well as this logo we designed is inspired by the brindle pattern found on the coats various animals. Rather than incorporate the blatant image of a bear, horse or dog, the lettering and colors define itself.

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Saturday, March 6, 2010